Logo debuts on Murdoch's Direct TV

MTV Networks gay-themed channel LOGO has been added to Direct TV from June 30. Direct TV will offer LOGO in its total Choice Plus and Total Choice Premier monthly subscription packages. "We're completely thrilled to partner with Direct TV as they add LOGO to the mix of quality programming services available to their customers," said Nicole Browning, President, Affiliate Sales
 
and Marketing, MTV Networks. "MTV Networks is committed to providing programming to niche audiences, and Logo is yet another example of the innovative spirit behind all of our strong brands that have a special and unique connection to the audiences they serve." "We strive to provide a diverse array of quality programming for our customers," said Dan Fawcett, Executive Vice President, Programming Acquisition, Direct TV, Inc. "Logo is unique and it's clear that MTVN has developed yet another compelling network that is certain to resonate with its target audience.

Logo will be an authentic voice for the LGBT community, providing its audience with a place where they can see themselves and be themselves. With more than one thousand hours of original and acquired programming content, Logo offers a mix of critically acclaimed and award-winning feature films, quality original series, specials, news, comedy shows, concerts and insightful documentaries.

Logo has assembled a library of more than 200 movie titles, from the majors to the independents, including HBO's Emmy Award-winning Angels in America, Mulholland Drive, Kissing Jessica Stein, High Art, Philadelphia, Latter Days, Far from Heaven, A Home at the End of the World and Fried Green Tomatoes.

Logo also will present the first-ever telecast of the GLAAD Media Awards, featuring Jessica Lange, Alan Cummings, Marcia Cross,Felicity Huffman, Margaret Cho, Liza Minnelli and John Stamos among others.

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